The Best Intentions of C-Suite On Corporate Sustainability — Results in Are In With Sharing of Bain & Co Survey
Posted on February 2, 2017 by Hank Boerner – Chair & Chief Strategist
This is not encouraging: the respected management consulting company Bain & Company surveyed the leaders of 300 companies engaged in “sustainability transformation” and conducted interviews with heads of sustainability recognized for outstanding results.
The question: What are the results of instituting sustainability as a top priority? The answer: Alas, not really encouraging for stakeholders, says Bain & Company. There’s an important “but” here with tips for CEOs and C-suite on how to overcome the odds of losing forward momentum in corporate sustainability efforts.
The management consulting firm published the results of its research in: “Achieving Breakthrough Results in Sustainability.” This effort found that for the 300 companies, only two percent (2%) of their corporate sustainability programs achieved or exceeded their aims when compared to the companies’ other transformation programs (which had a 12% success rate). There are “change traps” that keep companies from reaching their goals.
Key quote: “Too often, sustainability gets stuck in first gear, while the need for change is accelerating,” said Jenny Davis-Peccoud, who leads Bain’s Sustainability & Corporate Responsibility practice. “Once companies learn to navigate common roadblocks, they open the door to a transformational journey and the potential to leave a legacy,prompting companies to redefine what it means to be a leader in their industry.”
We see this in our analysis of corporate sustainability reporting as the Global Reporting Initiative data partners for the United States, United Kingdom and Republic of Ireland. The corporate leaders in sustainability have made “the journey” an integral part of strategy-setting, operations, marketing, employee motivation, stakeholder (including investor) engagement, and incentivizing internal behaviors. The “leaders” and “laggards” in sectors and industry categories self-identify through their reporting on achieved progress (and stalled progress is also apparent).
For 2016 our analysts reviewed more than 1,500 corporate sustainability / responsibility / environmental progress / citizenship reports published by companies and databased key characteristics, data sets, achievements, and more. This intelligence is leveraged in our client services, shared research and teaching programs.
One of the issues Bain found in its survey effort and conversations with managers is that the rank and file employees do not see sustainability as a business imperative — even though those at the top of the organization understand that enhancing the firm’s “public reputation” is a key driver for sustainability change. Two important factors emerged from the Bain effort: Less than 1/4 of the firms surveyed said employees were held accountable for sustainability through incentives; and, there was a lack of resources as well as competing priorities to deal with.
G&A Institute analysts look for the winning characteristics that overcome these obstacles in their report analysis. G&A has designed a series of tools and services to help companies engage more effectively with their employees on sustainability goals and initiatives that is proving to be very successful among our clients. Please let us know if you’d like to set up a call to discuss how we can help your company.
Among the four tips for CEOs and corporate leadership from Bain: “Highlight the Business Case.” (Helping to make the case: for brand marketers, those with a demonstrated commitment to sustainability grew four times faster than their peers in 2015, according to the Nielsen Global Corporate Responsibility Report.)
There’s more in the Top Story this week, along with information on requesting a copy of the report from Bain & Company. Inc.
Corner Office Sustainability Passions Get Trapped at the Top: Why 98 Percent of Companies Do Not Achieve Their Sustainability Goals
(Wednesday – January 25, 2017)
Source: CSRWire – A new report from investment leader and management consultants Bain & Company — “Achieving Breakthrough Results in Sustainability” — finds that only 2 percent of corporate sustainability programs achieve or exceed their aims, compared to 12 percent of other corporate…